Emma Coleman
Design-minded and detail-driven, Emma brings brand consistency and creative execution to how The Effort Group shows up, from content to visual identity.
Brand Systems
Old Mill Centre — Brand Book & Guidelines
A complete brand book for Old Mill Centre, covering the origins of the logo mark, its horizontal, grayscale and minimum-size variants, correct and incorrect usage, a three-tier colour hierarchy, and typographic specifications for headers and body copy.
Wolf Creek Remodeling — Brand & Digital Build
A full identity and digital programme for a working remodeling contractor: client discovery, brand development, typography and colour strategy, a complete website build, social media strategy, and printed promotional materials.
Heyya — Brand Mood Board
An early-stage visual direction study for the Heyya brand: a collage mood board setting the tonal range, a defined colour palette with hex values, and RGB versus grayscale treatments of the logotype.
Campaigns & Social Strategy
Chipotle — Reputation Campaign
A brand campaign responding to food-safety concerns, built around three objectives: rebuild reputation, restore customer trust, and reassert the health commitment. Includes target audience analysis across Millennials, Gen Z and Gen Alpha, and a platform strategy for TikTok, Instagram and X.
Brewed Awakening — Social Media Plan
A social media strategy for a student-run campus coffee shop. Covers brand and product audit, SWOT and competitor analysis, a platform-by-platform content breakdown with call-to-action examples, and a competitor case study.
Editorial & Information Design
Burnout in the Workplace — Infographic
A long-form data infographic on workplace burnout: why it matters to engagement and retention, the factors driving it, how experience differs by role, and what employees say they need. Built on 2025 system survey data.
Welcome Week — Editorial Spread
A two-page feature spread, “Moving In, Meeting Up, Making Friends Fast,” for the Acacia 2022 yearbook. Feature writing, photo selection and editing, and layout on a fixed editorial grid.
Print & Poster
bell hooks: All About Love — Event Poster
A promotional poster for a book signing and lecture at Graceland University, built around an original illustrated portrait with hand-lettered display type and a warm, high-contrast palette.
Cornelia St. — Typographic Poster
A music-inspired poster layering interlocking display typography over a photographic base, using colour and letterform overlap to carry the mood rather than illustration.